Asda appoints Rhodes as Vice President, Own Brand

Asda has announced the appointment of Charlotte Rhodes as Vice President, Own Brand, effective from early December.

Charlotte brings over 20 years of retail experience to Asda, including a decade at Coles in Australia, where she held senior roles in category management and brand transformation.

Prior to her time in Australia, she was Business Unit Director for Fresh Food at Sainsbury’s, where she led strategic initiatives across fresh categories.

Rachel Eyre, Asda’s Chief Customer Officer, said: “We are delighted to welcome Charlotte to Asda. Her deep expertise in brand development will be important as we strengthen our own-brand ranges to ensure they continue to deliver the quality and value that our customers expect.”