The Style Stories Edit with Erica Davies is Back at George at Asda

Building on the success of her second edit, George at Asda is excited to unveil fashion and lifestyle journalist Erica Davies’ third Style Stories edit. The curated womenswear edit embodies the essence of timeless fashion, with a collection of must-have pieces to elevate your everyday essentials.

Bringing affordability and style that’s made to last, Erica’s Style Stories edit features elevated styles like side stripe tailored trousers, checked knits, chic polos, stylish denim and cable knit sweaters consisting of beautiful autumnal tones, deep reds, mocha and charcoal, to mix and match with your existing wardrobe. Hero styles in Erica’s edit include a three-piece grey checked suit, burgundy high-waisted tailored trousers, and a classic striped shirt - wardrobe essentials for autumnal layering.

Erica Davies says, ‘I am so excited to share my latest Style Story edit. It’s a sophisticated autumnal colour mix of preppy pieces and wardrobe classics, making everyday dressing easier and more stylish this season."

Erica collaborated with George to create a collection that showcases her essence of style and understanding of the fashion industry, featuring easy-to-wear, fashion-forward pieces perfect for the new season. Erica has a long-standing relationship with George at Asda, proving her fashion status by selling out styles she has previously worn on Instagram posts to her 283k followers.

The collection is available online and in selected stores from Tuesday, 26th August. Prices range from £16 for shirts, and up to £40 for coats available in sizes 8 - 24. The range is made up of 45 pieces for AW25, and 20 for Christmas.