WINGING IT! Asda hops on ‘Garlic Parm’ trend with NEW own-brand chicken wings

As the Garlic & Parmesan flavour rises in popularity, Asda has announced its NEW Summer Grill by Asda Garlic & Parmesan Chicken Wings 800g. With supermarkets already embracing the duo combo on various products, Asda is the first to launch the profile on chicken wings.

The Summer Grill by Asda Garlic & Parmesan Chicken Wings 800g (£4.97/800g) are tender chicken wings in a flavoursome garlic and herb marinade, coated in a sprinkle of Parmesan cheese. The delicious pairing, now commonly referred to as ‘Garlic Parm’, creates a classic, mild seasoning with an Italian boost which Asda customers are set to love this summer.

Growing in popularity not only across restaurants menus, but on social media too, there have been over 266.4 million combined views on ‘Garlic Parmesan’ chicken recipes on TikTok alone. With popular fast-food chains already coating wings in the lush Mediterranean flavour, at Asda, they cost just £4.97 for a large 800g pack, meaning customers can save over half price in comparison to similar offerings at UK takeout stores.

Part of Asda’s NEW 'Summer' range launching just in time for the first May Bank Holiday and marking the official start of BBQ season, customers will find a huge 64 products in the range. Clearly packaged in eye-catching ‘Summer’ branding, Asda aims to help customers secure everything they need for the ultimate summer feast with ease.

From Summer Grill Hot Honey Pork Belly Slices (£3.98/400g), to Summer Grill Greek Inspired Lamb Kebabs (£4.48/360g) and Summer Grill Chicken, Tomato & Mozzarella Burgers (£1.97/227g – 2 pack), hot and on-trend flavour profiles inspired by Greek, Mediterranean and Middle Eastern cuisines can be found throughout Asda's Summer grill range, so that customers can enjoy delicious, pre-seasoned products with no faff or restaurant-like costs.

Asda’s Summer Grill by Asda Garlic & Parmesan Chicken Wings 800g and other lines in the Summer range are available to shop now, in-stores and online