George at Asda unveils Ashley Roberts as new face of Gym Locker collection

George at Asda unveils Ashley Roberts as the new face of its Gym Locker activewear collection; the partnership unites Ashley’s love of fitness and fashion with high-performance, affordable activewear designed for real life - in and out of the gym.

Built to move, Gym Locker delivers performance without sacrificing comfort or style. The collection features a rich, versatile colour palette of forest green, chocolate, black and graphite, perfect for coordinated looks or effortless mix-and-match styling. From standout statement pieces to everyday essentials, Gym Locker makes upgrading your activewear wardrobe simple.

Designed to support every workout - from pilates and yoga to strength training and high-energy sessions - the range is inclusive of all fitness levels, ages and body types, empowering wearers to feel confident and supported at every stage of their fitness journey. Hero pieces include the bestselling So Skin Legging and the So Power High-Waisted Legging.

Gym Locker combines three key performance technologies - So Skin, So Power and So Sculpt - delivering premium technical features typically found at a higher price point. Moisture-wicking fabrics keep you dry during intense workouts, while breathable designs promote airflow to help you stay cool and comfortable. Lightweight yet durable, the fabric stretches with every movement and features a buttery-soft finish to reduce friction, allowing you to push your limits with confidence and coverage.

Ashley Roberts said: “I’m all about comfort and being able to move freely without compromising on function or style - and the Gym Locker range delivers exactly that. It gives me the support I need for my workouts, and the split-hem leggings are a real favourite of mine. They’re so versatile.”

Gym Locker pieces are designed to perform just as well beyond the gym as they do during training. Innovative, squat-proof materials maintain full opacity through deep squats and stretches, so you can move with total confidence, wherever your day takes you.

The Gym Locker collection is available in selected stores and online at George.com from Monday 29th December. Sizes range from XS–XXL across womenswear and menswear, with prices starting from £12 for women’s crop tops and £7 for men’s t-shirts.

Shop in selected stores and at George.com now.