Asda adds Limited-Edition wraps to its Meal Deal range, including Tickled Pink and Halloween exclusives
Asda is once again shaking up its autumn lunchtime selectin with the launch of two NEW & Limited-Edition wraps, available as part of its popular Food To Go Meal Deal range.
Bringing together seasonal fun and purpose-led innovation, the retailer is introducing a Horror Emporium Trick or Treat BBQ Chicken Wrap (£3.00) alongside a Tickled Pink Goddess Chicken & Feta Wrap (£3.50), offering customers two exciting new ways to enjoy lunch on-the-go.
The new launches have landed as part of Asda's two most talked about seasonal campaigns. The Trick or Treat BBQ Chicken Wrap joins Asda's growing Horror Emporium range for Halloween, while the Tickled Pink Goddess Wrap supports Tickled Pink; the retailer's long-standing charity partnership which raises vital funds and awareness for breast cancer.
Dare to Discover: Horror Emporium Trick or Treat BBQ Chicken Wrap
Perfect for thrill-seeking foodies and those looking to spice things up this autumn, the Horror Emporium Trick or Treat BBQ Chicken Wrap delivers an unexpected twist with every bite, with one side containing sweet and smoky BBQ chicken, and the other packing a fiery habanero BBQ chicken filling.
Pretty in Pink: Tickled Pink Goddess Wrap
Adding a vibrant splash of colour to the Meal Deal fixture, the new Tickled Pink Goddess Wrap puts a pink twist on the popular goddess salad trend. Wrapped in a striking, bright beetroot tortilla, the wrap combines chicken, feta, mixed grains and a beetroot dip for a fresh, flavour-packed lunch option inspired by the viral goddess craze. With a donation made from every pink pack sold, the new wrap is a lunch choice that gives back with no extra commitment.
Both of Asda’s new wraps are available as part of Asda's standard Meal Deal offering, where customers can pick up a Main, Side & Drink for just £3.74 - a market-leading price where no loyalty cards are needed.
Sophie Kendall, Product Development Manager of Food To Go at Asda, says:
"We're always looking for ways to bring something new and exciting to our Food to Go range, whether that's tapping into popular food trends or creating products that add a little fun to everyday lunches. The Trick or Treat BBQ Chicken Wrap offers a playful Halloween surprise, while the Tickled Pink Goddess Wrap delivers on both flavour and purpose - supporting a fantastic cause with every purchase."
Asda’s Horror Emporium Trick or Treat BBQ Chicken Wrap and Tickled Pink Goddess Chicken & Feta Wrap are available in selected Asda stores nationwide for a limited time only, and can both be purchased as part of the Asda Meal Deal for £3.74.
Across Breast Cancer Awareness month, Asda has over 220 pink products across Food, George and GM, both instore and online, with either a one-off donation or a percentage of sales donated at a 70/30 split to Breast Cancer Now and CoppaFeel! respectively.