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Asda brings home the flavour this summer of football - including a Chicken Wing roulette set to turn up the heat!  

June 3, 2026 09:00am
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As the countdown to the summer of football begins, Asda is kicking off the summer with a number of brand-new football themed launches packed with bold flavours designed for every match moment. With products spanning BBQ, snacking, easy dinners and takeaway-inspired favourites, Asda is serving up its biggest and most exciting football-themed range yet, all at the unbeatable value shoppers know to expect.

Match day BBQs Just Got an Upgrade

Leading the tournament line-up is Asda’s standout ‘Down the Wing’ Chicken Wing Roulette selection (£4), a playful, heat-packed launch designed to become the talking point of summer match nights. Combining crowd-pleasing flavours including Maple BBQ, Buffalo and Tex Mex with an unexpected fiery three-chilli Vindaloo wing, the roulette-style pack brings an element of surprise to every bite. Created for sharing and daring spice lovers alike, the launch taps into the growing demand for interactive food experiences that turn watching football at home into an event in itself.The retailer has also launched a series of standout BBQ products, including the indulgent Beer Belly Pork Slices 710g, marinated in a beer-flavour barbecue glaze, with a sachet of American style beer cheese (£4) and a ‘Banger of the Match’ pork sausage wheel, featuring three flavour-packed varieties including Bacon & Canadian Maple Syrup, Fajita style and Double Cheese, Gherkin & American Style Mustard, priced at £4.

Loaded Pizzas and Sides Ready for Kick Off

Asda’s Takeout Club meal deal is getting a makeover, giving shoppers the chance to mix and match two pizzas, a side and a dip or coleslaw for just £10. Designed for easy match-night hosting, the range is packed with bold, takeaway-inspired flavours including Crispy Champion Chicken Strips and spicy Kickin’ Chicken Chunks, both made with 100% chicken breast, alongside other indulgent sides such as Loaded Hotshot Fries topped with cheese sauce and jalapeños, Loaded Garlic Bread Potato Tots and Loaded Nacho Mac & Cheese. The pizza line-up brings even more flavour to the table, from the Meatballer Marinara Pizza loaded with tangy Red Leicester cheese and sweet caramelised onions, to the Kickin’ Nacho Chilli Pizza topped with fajita spice, crunchy tortilla crisps and a zesty lime drizzle.The retailer has also launched a market-leading pizza deal across its Asda stone baked and deep pan pizzas, in limited edition packaging. The pizza range includes the Stonebaked Spicy Fajita Chicken pizza (355g), Stonebaked Spicy Beef Pizza (325g) and the Stonebaked Vegetable Supreme Pizza (350g), each priced at just £2.

The Ultimate Half-Time Snack Spread

Asda is also bringing plenty of personality to the snack aisle with a series of playful limited-edition launches inspired by classic matchday flavours. Designed to get shoppers talking, the range includes Cheeseburger Footballs (£1), fiery Vindaloo Goalie Gloves (£1), Canadian-inspired Poutine Fries (£1) and for those late-night matches, the All-Day Breakfast flavoured crisps (£1.25) will bring a fun twist to tournament snacking.Bringing Big Flavour Home

For shoppers looking for fuss-free dinners during their football viewing, Asda is serving up a range of comforting crowd-pleasers designed for easy entertaining. The new ‘Big Game Bakes’ include hearty family-sized dishes such as the Meatball & Pesto Pasta Bake, creamy Carbonara Big Game Pasta and classic Beef Lasagne each priced at £6.50 on rollback from £7.48, all created to feed up to four people and make hosting effortless on match night. 

The retailer is also bringing unbeatable value to fakeaway evenings at home with meal deal boxes for two. The Indian Meal Deal Box combines Chicken Korma, Chicken Tikka Masala, Pilau Rice, Naan Breads and Onion Bhajis for an easy curry night spread, priced at £6.50 on rollback from £7.81. While the Chinese Meal Deal Box includes Chicken Curry, Sweet & Sour Chicken, Egg Fried Rice, Vegetable Spring Rolls and Prawn Crackers for the ultimate sofa-sharing feast, priced at £6.50 on rollback from £8.24.

Asda’s limited edition range can be shopped instore and online now.

Visit Asda.com for more information.

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