Asda announces huge Baby Event with savings on hundreds of top-brand products, including 50% off toys

Asda is helping parents stock up on everyday essentials for less this September with the return of its Baby Event, running from 7 September - 29 September. Back bigger and better by popular demand; it features savings on more than 740 baby products across Asda and George, with discounts available in stores nationwide and online.

The event includes savings of up to 60% on some of the most used and trusted baby brands, including Pampers and Huggies. The lineup also features 52 products from Asda's well-loved, own-brand range, Little Angels, giving shoppers even more opportunities to save on essentials like nappies, wipes, toiletries, feeding accessories and more.

Arriving at a key time for growing families, the Baby Event aims to help customers during a period of new arrivals, nursery starts and settling back into routines after the summer holidays.

Adding to the value on offer, George at Asda is also launching 20% off selected baby clothing, nursery products and toys, giving parents the chance to refresh everything from baby grows and sleepwear, to nursery essentials and playtime favourites - all under one roof.

Biggest Rollbacks at Asda include:

Pampers 38 pack (WAS £9.98, NOW £4.00) - 59% off
Harmony Car Seat - Neutral (WAS £40.00, NOW £19.98) - 50% off
MAM Feeding Soothe Set (WAS £37.98, NOW £20.00) - 47% off
Nuby Flask Rapid Cool (WAS £40.00, NOW £24.98) - 38% off
Huggies Pure Wipes 12x48 pack (WAS £8.98, NOW £6.00) - 33% off
Little Dish meals (WAS £2.94, NOW £2.00) - 32% off

Biggest savings at George include:

George Little Slumbers Cot Bedding (WS £13.96, NOW £6.50) - 20% off
George Print 3 Pack Sleepsuits (WAS £13.00, NOW £10.40) - 20% off
George Velour Dungarees (WAS £12.00, NOW £9.60) - 20% off
George Little One Knit Set (WAS £12.00, NOW £9.60) - 20% off
George Bear Stripe Set (WAS £11.00, NOW £8.80) - 20% off
George 5pk Owl Sleepsuits (WAS £10.00, NOW £8.00) - 20% off

And the discounts don't stop there. During the same period, Asda is running its big Toy and Wooden Toy Rollback events, providing families with even more reasons to visit stores and take advantage of great value all in the same shop. Perfect for stocking up ahead of Christmas, there are savings of over 50% to discover across toys.

Biggest discounts on Toys include:

Hapello Beany Bunch (WAS £13.96, NOW £6.50) - 53% off
Hot Wheels Multi-Loop Raceoff (WAS £50.02, NOW £25.00) - 50% off
Barbie Nursery Set (WAS £30.27, NOW £15.00) - 50% off
Wooden Vending Machine (WAs £30.00, NOW £15.00) - 50% off
Duckalooz Multipack (WAS £25.37, NOW £12.50) - 50% off
Wooden Toy Activity Table (WAS £39.94, NOW £28.00) - 30% off

An Asda spokesperson said:

"We know affordability remains a top priority for parents, particularly during busy periods of change such as welcoming a new baby, starting nursery or getting back into routine after the summer. That's why we're delighted to be bringing back our Baby Event, offering savings across hundreds of products, including brilliant prices on over 50 items from our popular Little Angels range. Combined with great offers from George at Asda and our Toy Rollback event, we're making it even easier for families to find everything they need under one roof, all at outstanding value".

Asda's Baby Event, George at Asda's 20% off Baby & Toddler Event and Asda's Toy Rollback Events are live now until 29 September in Asda and George stores nationwide, and online at Asda.com and George.com.