Asda Easter treats get the Good Housekeeping seal of approval

Asda is springing into Easter with something worth celebrating – nine products from its 2026 Easter range have been awarded the coveted Good Housekeeping Institute (GHI) Taste Approved seal, including one standout category winner.

The Exceptional Free From Raspberry & Dark Belgian Chocolate Egg has been crowned GHI Vegan Easter Egg Category Winner 2026, proving that delicious doesn’t need dairy… or a hefty price tag.

Asda’s nine Easter GHI taste approved products:

• ASDA Boneless Salmon Side 800g, £18.24/kg

• Exceptional Free From Raspberry & Dark Belgian Chocolate Egg 200g, £9.97 – also crowned GHI Vegan Category Winner 2026

• Exceptional Free From Honeycomb & Anglesey Sea Salt Egg 200g, £9.97

• Exceptional Pistachio & Himalayan Salt White Chocolate Egg 200g, £10

• Exceptional Caramel, Pretzel & Honeycomb Milk Chocolate Egg 300g, £10

• Exceptional Orange & Ginger Dark Chocolate Egg 200g, £10

• Exceptional Extra Fruity Hot Cross Buns 4pk, Rollback to £1.40

• Exceptional Cherry Bakewell Hot Cross Buns 4pk, Rollback to £1.40

• Exceptional Lemon & White Chocolate Hot Cross Buns 4pk, Rollback to £1.40

Asda has also been recognised for Best Value for two Easter staples:

• Asda Simnel Cake 400g, £3.97

• Exceptional Beef Dripping Roast Potatoes 400g, £2.42

From a show‑stopping salmon centrepiece to irresistible Easter favourites, the endorsements highlight quality across Asda’s Exceptional range of innovative flavours, Free From treats, and indulgent chocolate eggs – perfect for customers wanting to elevate their Easter table without blowing the budget.

Victoria Kisiel, Senior Product Development Manager at Asda, said:

“We’re over the moon to see nine of our Easter treats get the Good Housekeeping stamp of approval. Our teams have poured so much love (and taste‑testing!) into this range, so it’s brilliant to see it recognised for both its quality and great value at Asda Price.”

Asda’s Easter range is available in stores and online, visit: https://www.asda.com/groceries/easter

ENDS

Notes to editors

About the Good Housekeeping Institute

The Good Housekeeping Institute Taste Test are one of the UK’s most recognised marks of food excellence. Products are independently tested for taste, aroma, texture and appearance, with only the best earning the GHI Taste Approved endorsement opportunity.

Good Housekeeping UK, backed by its state-of-the-art product testing facility in Feltham, has been a trusted voice in British homes since 1922. GHI Approved endorsement logos are a gold standard for smart shoppers, and the Good Housekeeping Institute celebrated its centenary in 2024.