Asda goes Rogue with new premium Irish Cream Liqueur

Asda is turning up the indulgence this festive season with the launch of Rogue Irish Cream, a new liqueur made with fresh Irish dairy cream, triple-distilled Irish whiskey and rich vanilla and chocolate flavours.

While Irish cream is a familiar favourite, Rogue takes a different approach, using cream sourced less than two miles from its production site and bottled within 48 hours. For shoppers looking beyond the familiar names in the category, Rogue offers a new option at £10 for 1L, exclusively at Asda.

At the heart of Rogue is fresh cream from a family-run dairy in Inniskeen, Co. Monaghan, Ireland, home to around 100 Friesian cows. Delivered fresh each morning, the cream can go from cow to bottle in just 48 hours, bringing a distinctive freshness to the finished liqueur.

The cream is then blended with triple-distilled local Irish whiskey and grain neutral spirits, before being infused with vanilla, chocolate and a subtle hint of hazelnut to create a smooth, indulgent Irish cream.

And Rogue is just the beginning. Joining the original Irish Cream are two further Rogue flavours, a smooth Rogue Blonde (£7 for 70cl) and a Rogue Espresso Martini (£7 for 70cl), giving shoppers even more ways to enjoy the range over the festive season.

Rogue is available now, in stores and online at Asda.com: https://www.asda.com/groceries/product/baileys-rogue-cream-liqueurs/rogue-irish-cream-liqueur-1-litre/9405661