Asda Brings Viral ‘Marry Me Chicken’ to the Pizza Aisle in Time for Valentine’s Day

The internet’s most talked-about recipe gets a romantic twist with Asda’s new Takeout Club pizza.

Customers can get that ‘marry me’ feeling for just £4.98 with this latest pizza launch, or just £3.28 when bought as part of the Takeout Club meal deal of two pizzas and two sides for £10.50

Asda is tapping into one of the biggest food trends of the decade with the launch of its new Takeout Club Classic Crust Marry Me Chicken Pizza, landing in stores just in time for Valentine’s Day.

The launch marks a supermarket first, making Asda the first retailer to bring the viral Marry Me Chicken flavour to shelves as a ready-made pizza.

‘Marry Me Chicken’ has evolved from a social media moment into a modern comfort-food classic, with the recipe exploding across social media and becoming a firm favourite on #FoodTok. The dish’s popularity has also shown serious staying power, ranking as the #2 most-searched recipe globally in 2025*, after first climbing search charts in 2022, racking up over 93 million views, a rare feat in the fast-moving world of food trends.

Now, for the first time, shoppers can enjoy the cult-favourite flavours in a convenient, ready-made pizza format at Asda. Priced at just £4.98, the 486g Marry Me Chicken Pizza features a soft classic crust, topped with a creamy tomato and chicken-flavoured béchamel sauce, gooey mozzarella, tender marinated chicken breast, red onions and sweet sundried tomatoes. The result is a rich, indulgent flavour profile built on juicy chicken and layers of deep umami savouriness, the very elements that made the original dish a viral sensation.

Shoppers can also enjoy the new pizza as part of Asda’s Takeout Club meal deal, which includes two pizzas and two sides for just £10.50. When bought as part of the deal, pizzas work out at just £3.28 each, offering a standout value option for a Valentine’s night in.

At the heart of ‘Marry Me Chicken’s’ appeal is its balance of comfort and indulgence, the combination of rich cream with the acidity of sun-dried tomatoes delivers a dish that feels both cosy and elevated, making it a natural fit for a Valentine’s night-in moment, and the perfect topping for a pizza.

And while whether the dish has actually inspired marriage proposals remains up for debate, its reputation as a crowd-pleasing, romance-adjacent favourite is undeniable.

Perfect for couples, friends or anyone planning a low-key Valentine’s celebration at home, Asda’s Marry Me Chicken Pizza proves that sometimes, the fastest way to the heart really does start in the pizza aisle.

Olivia Lister, Product Manager at Asda, said: “Marry Me Chicken is one of those rare food trends that’s moved far beyond social media hype and become a genuine modern classic. With millions of views on TikTok each week and ranking as one of the most-searched recipes globally in 2025, it was the perfect inspiration for a Valentine’s launch. Our Marry Me Chicken pizza brings together everything shoppers love about the dish, rich, creamy flavours, juicy chicken and a real sense of indulgence, making it ideal for a special night in.”

Available in selected Asda stores and online: https://www.asda.com/groceries/product/-10-50-take-out-club-pizza-meal-deal/takeout-club-by-asda-valentine-s-edition-classic-crust-marry-me-chicken-486g/9338679

ENDS

Notes to editors

*Google trends Data 2026