Asda unwraps its Christmas sandwich range for 2026 - featuring first-ever premium picks and a NEW vegan offering

Asda is kicking off the festive food season in style with the launch of its Christmas sandwich range for 2026. Live in stores from today, 2nd of November; customers have plenty of time to enjoy a festive lunch-on-the-go in the run-up to Christmas.

With Christmas sandwiches becoming one of the most anticipated supermarket food launches of the year, Asda's range features 10 festive mains, with four NEW lines for 2026, and four festive snacks, with three NEW lines for 2026 as part of its popular Meal Deal offering.

Customers will find that Asda's festive meal deal range got an upgrade for 2026, as for the first time ever, the supermarket is going head-to-head with rivals by introducing premium festive main lines under its 'Exceptional' range, offering shoppers more indulgent choices for lunch.

Last year, Asda shoppers purchased more than one million festive sandwiches and wraps during the Christmas season, showing the nation's appetite for seasonal lunchtime treats.

This Christmas, customers can choose from a mix of returning favourites and exciting new products inspired by flavours of traditional festive feasts, Boxing Day 'leftovers' and indulgent seasonal party food.

Asda's new premium Exceptional sandwiches are set to take centre stage with two new lines landing part of Asda's Exceptional Meal Deal that includes a premium main, snack and drink for £5.50.

The NEW Exceptional Deli Style Turkey, Brie & Stuffing Sandwich is packed with premium festive ingredients including succulent British turkey, creamy French Brie, traditional pork, sage & onion stuffing, and a sweet cranberry & balsamic onion chutney, all layered in thick-cut tiger bloomer bread for a generous bite.

The NEW Exceptional Italian Antipasti & Mozzarella Wrap brings an Italian-inspired twist to the festive lunch category. A deliciously festive wrap filled with Milano salami, prosciutto cotto ham and creamy mozzarella pearls, finished with a rich spiced fig chutney for a sweet and savoury Italian-inspired twist, this premium wrap combines charcuterie-style ingredients for a unique Christmas offering.

NEW in the standard range, and qualifying for the Asda main, snack and drink for £3.74 Meal Deal is the NEW Asda Boxing Day Curry Wrap, inspired by the classic Boxing Day curry, the wrap combines rich butter chicken with tandoori onions, fresh coriander and cooling mint yoghurt mayo, all wrapped in a soft tortilla for a deliciously festive twist.

So that no one is left behind this Christmas, Asda is also launching a vegan offering this year. The NEW Asda All The Trimmings Vegan Wrap comes with sweet maple roasted vegetables are paired with vegan stuffing, sage & onion vegan mayonnaise, crispy onions and cranberry chutney.

Customers need not fear as Asda's other popular festive sarnies are also back by popular demand, with improved recipes and high-quality ingredients. The range includes Asda's well-loved Boxing Day Sandwich, the mega Christmas Club Sandwich and the Christmas Lunch Wrap.

For customers who are 'Christmas maxxing' this year, there are also festive snacks to choose from when shopping for sides as part of the Meal Deal offering, including the NEW Choc Orange Brownie Bites Grab Bag for a sweet treat or the NEW Pigs in Blankets with Gravy Mayo Dip for a savoury one.

Asda's festive sandwich range is available now, in stores and online.

Customers can shop premium sandwiches as part of Asda's Premium main, snack and drink Meal Deal for £5.50, or standard sandwiches as part of the main, snack and drink Meal Deal for £3.74 - with no loyalty cards needed to access the savings.

Asda's full festive sandwich range for 2026:

Asda Festive Feast Sandwich (£3.02)
Asda Brie & Cranberry Sandwich (£2.62)
Asda Boxing Day Sandwich (£2.88)
Asda Xmas Lunch Wrap (£2.86)
Asda Christmas Club (£3.16)
Asda Pigs Under Blanket Sandwich (£2.86)
Asda Boxing Day Curry Wrap (NEW) (£3.00)
Asda All the Trimmings Vegan Wrap (NEW) (£3.00)
Exceptional By Asda Christmas Turkey Deli Sandwich (NEW) (£4.40)
Exceptional By Asda Festive Italian Antipasti Wrap (NEW) (£4.40)

Asda's festive snack range (as part of Meal Deal offering) for 2026:

Asda Pork & Stuffing Sausage Roll Cracker (£1.24)
Asda Pigs in Blankets with Gravy Mayo Dip (NEW) (£2.50)
Asda Spiced Flapjack Grab Bag (NEW) (£1.65)
Asda Choc Orange Brownie Bites Grab Bag (NEW) (£1.65)