Disney Winnie The Pooh joins forces with The King's Trust and George to Change a Girls Life
To celebrate International Women’s Day, The Walt Disney Company with The King’s Trust have teamed up with George at Asda to give 11 young people a once-in-a lifetime opportunity to design a limited-edition Disney Winnie the Pooh-inspired range that launches into selected Asda stores and online from 16th February 2026.
The partnership marks the sixth year of The King’s Trust Change a Girl’s Life campaign, and the fourth year collaborating with George, raising vital funds to help young women build better futures for themselves through employment, education or starting their own businesses.
Giving the individuals a unique opportunity to gain hands-on experience and develop creative skills and industry insight, Disney and George worked with the young people in designing and creating a limited-edition 13-piece fashion collection. In addition, George is proud to be donating £100,000 to The King's Trust to help support up to 1,000 young women through the Change a Girl’s Life campaign.
The longstanding partnership between The King’s Trust and George is built on a shared commitment to empowering young people with skills and confidence to succeed. This year also celebrates the 100th anniversary of Winnie the Pooh – a year-long milestone marking the centenary of A.A. Milne’s beloved book. The collaboration gave young people from The King's Trust unique access to George buyers and designers, Disney product designers, and supplier partner Aykroyds, as well as the opportunity to create Winnie the Pooh-inspired fashion pieces.
The partnership was first brought to life in August 2025, when 11 young people from The King’s Trust came together to take part in a three-day ‘Get Started in Product Design’ programme. During the programme, participants began the design and development of the collection and visited NJ Screen Prints, a specialist printing factory, to see how designs are printed. The visit exposed them to a range of techniques and technical variations, which inspired and informed their own work throughout the project.
During their visit, the young designers were shown how graphics are created and printed, learning about different print techniques and production processes. The final range includes t-shirts, tote bags, sweatshirts, and matching sets.
Liz Evans, Chief Commercial Officer at George, said: “We’re delighted to be working with The King's Trust in its 50th year and for the sixth year of the Change a Girl’s Life campaign, which impacts the lives of so many young people. We have a great relationship with Disney and have partnered with them this year to celebrate 100 years of Winnie the Pooh. It’s incredible to be able to give young people a chance to work directly with our teams and ultimately see their work hit the shelves! The work The King’s Trust do in supporting thousands of young women across the UK to build a better future for themselves is incredible and we’re proud to be a part of it.”
Catherine Hutchinson, Head of Partnership Management at The King’s Trust, said: “We’re thrilled to be working with George and Disney to bring this special Winnie the Pooh collection to life. This long-term partnership continues to grow and evolve, giving young people the chance to develop confidence, real industry insight and hands-on product design skills. Every purchase will help raise vital funds for our Change a Girl’s Life campaign, supporting young women into work and celebrating Winnie the Pooh’s values of kindness, friendship and looking out for others.”
This year marks the 50th anniversary of The King’s Trust. Set up in 1979 by HM The King, when he was HRH The Prince of Wales to support young people at a time of record unemployment. For 50 years The Trust has been working for young people, dedicated to ending youth unemployment, and has since helped more than 1.3 million young people across the UK to build a better future.
Shop the collection in selected Asda stores and at George.com from Monday 16th February 2026.