Asda brings the latest Oyster Bay Rosé to the wine aisle

Asda is giving wine lovers something new to raise a glass to this summer, with the exclusive launch of Oyster Bay Rosé, 2026, available in Asda stores nationwide for £8.50.

The latest addition from the renowned New Zealand wine brand will be available for the first time at Asda, giving shoppers the chance to discover the new vintage from one of the UK’s most popular wine names.

Produced in Marlborough, New Zealand, Oyster Bay Rosé is made from carefully selected Pinot Noir grapes, chosen to showcase vibrant fruit and delicate red berry flavours. The result is a pale rosé with a fresh, fragrant style, perfect for summer occasions.

With notes of fragrant summer blossom and red berry fruits, balanced by refreshing citrus and an elegant texture, the 2026 vintage is designed to be crisp, dry and refreshing.

The wine also offers plenty of versatility when it comes to food, pairing perfectly with salads, seafood and soft cheeses, making it an easy choice for everything from alfresco lunches to relaxed evenings with friends.

Alex Noonan, Wine Trader – Rosé & Sparkling at Asda, said: “We’re delighted to be bringing the latest Oyster Bay Rosé exclusively to Asda shoppers this summer. Oyster Bay is a hugely recognisable wine brand, and this new vintage offers exactly what we know shoppers are looking for during the warmer months - fresh, vibrant flavours, a refreshing finish and plenty of versatility when it comes to food.”

Customers can shop the wine now in stores nationwide and online on Asda.com.