Asda launches viral blue wine just in time for Bank Holiday weekend

Asda launches viral blue wine ahead of the Bank Holiday Weekend
Echo Falls Blue Raspberry will be available at a market-leading price of £5.27 in select Asda stores
Already going viral on social media, Brits can’t wait to get their hands on it
Asda’s Bank Holiday bonanza doesn’t stop there, with mega offers on Aperol (was £17, Now £10) also live across the weekend

With May Bank Holiday extravaganza just around the corner, Asda announces an exciting, new addition to its wine aisles. The electric blue-coloured Echo Falls Blue Raspberry, lands in stores on Saturday 23 May, and has already gone viral on social media.

With Brits determined to get their hands on the exciting bottle, and generating hundreds of thousands of views across TikTok, eager comment sections say: “I so want to try this”, "Where are people actually buying this??", "This isn't fair … I want one", "I've been looking for it too” and "I'm officially intrigued”.

Finally giving customers a chance to snap it up, Asda is the **first major UK supermarket **to stock the product, which will retail for just £5.27 - a **market-leading price **compared to other stockists.

The NEW Echo Falls Blue Raspberry fruit fusion is bursting with bold berry flavours, and blends sweet raspberry notes with a vibrant, tangy twist. Refreshing over ice or enjoyed as a spritz, the striking blue serve brings a fun, fruity twist to get-togethers this Bank Holiday weekend.

Echo Falls Blue Raspberry, 9.0% ABV, £5.27, will be available in select 165 Asda stores nationwide from 23 May 2026.

With other Bank Holiday booze deals to discover, including 40% off on Aperol 70cl (Was £17.00, Now £10.00), customers can shop in stores and online at Asda.com this weekend.

Echo Falls Blue Raspberry available in 165 Asda stores:

Bridge of Dee
Queensferry
Kingswood
Golborne
Ashton
Leigh
Dagenham
Caerphilly
Wrexham
Arrowe Park
Carcroft
Cardiff Bay
Gateshead
Newton Mearns
Gravesend
Slough
Great Yarmouth
Radcliffe
Bournemouth
Basildon
Chadderton
Wallington
Merthyr Tydfil
Grantham
Burgh Heath
Blackpool
Tamworth
Plymouth
Livingston
Gosport
Peterlee
Cwmbran
Canterbury
Brierley Hill
Waterlooville
Burnley
Cannock
Eastgate
Bury St Edmunds
Gorseinon
Glenrothes
Workington
Barnstaple
Belvedere
Swansea
Trafford Park
Leicester
Lincoln
Tunstall
Bradford
Bodmin
Dumbarton
Hyde
Sefton Park
Swindon Haydon
Eastlands
Southport
Blackwood
Bishop Auckland
Park Royal
Castlepoint
Aberdare
Rochdale
Coventry
Harpurhey
Shoeburyness
Derby
Lancaster
Stafford
Longwell Green
Gloucester
Totton
Norwich
Beckton
Wakefield
Shipley
Charlton
Cardiff
Grimsby
Harrogate
Corby
Accrington
Colindale
Fulwood
Sunderland
Boldon
Carlisle
Watford
Brighton Hollingbury
Robroyston
Horwich
Leyton
Swanley
Great Bridge
Leamington Spa
Pentwyn
Mansfield
Clayton Green
Fareham
Llanelli
Havant
Barnsley
Queslett
Falmouth
Toryglen
Yeovil
Benton
Colchester
Sheffield
Crawley
Wembley
York
Milton Keynes
Washington
Chatham
Donnington Wood
Hatfield
Woking Albert Drive
Chester Greyhound
West Bridgford
Arnold
Brighton Marina
Patchway
Bromsgrove
Westbrook
Weymouth
Dunfermline
Newport
Runcorn
Eastbourne
Roehampton
Bromborough
Skelmersdale
Hyson Green
Killingbeck
Clapham Junction
Farnborough
Kendal
Walton
Pudsey
Colne
Wolverhampton
Doncaster
Taunton
Eastleigh
Liscard
Long Eaton
Luton
Minworth
Oadby
Southampton
Sutton in Ashfield
Swindon West
Thornaby
St Helens
Rugby
Romford
Sutton
Halifax
Huyton
Old Kent Road
Llandudno
Chelmsley Wood
Rawtenstall
Ellesmere Port