Asda goes big on beer, with seven new brews from just £1.00 in exclusive Asquith 1965 range

Asda is raising the bar on own-exclusive beer brand with the launch of Asquith 1965, a seven-strong beer range bringing together respected breweries and distinctive beer styles, with prices starting from just £1.00 for an individual 440ml can.

From a 5% traditional world lager and 6.8% heritage cider, to rich Irish stouts and hop-forward hazy IPAs, Asquith has been created to deliver full flavour and quality brewing without the premium price tag.

Behind Asquith's seven beers is a line-up of highly regarded brewing partners, each bringing their own expertise and distinctive approach to the collection.

The **Heritage Orchard Cider **is crafted by Westons, with apples sourced from within 40 miles of its mill. Brewed by fifth-generation cider maker Guy Lawrence, the 6.8% cider taps into the growing appetite for heritage-style cider while celebrating generations of family expertise, also using 100% apple juice to deliver a fruity, balanced cider.

The Irish Nitro Stout comes from Siren Craft Brew, the brewery behind Broken Dream, which was crowned Champion Beer of Britain at the 2018 Great British Beer Festival. At 4.1%, Asquith's stout delivers the rich, satisfying character expected from a quaffable Irish-style stout.

Meanwhile, Break the Cycle, a 4.3% Session IPA, comes from Leeds-based Kirkstall Brewery and carries a unique connection to Asda's own history. Kirkstall's brewery is housed in a former Associated Dairies warehouse, the business that would go on to become Asda, making the beer a meeting point between brewing heritage and modern craft.

The collection also includes Keep Rolling Hazy IPA and Stormy Maine Hazy NEIPA from Croatia's acclaimed The Garden Brewery, with Asda the only major UK retailer to stock its beers. At 4.6% and 5.8% respectively, the pair offer a crisp, easy-drinking haze as well as juicy, hop-forward flavour for more experienced craft beer drinkers.

Rounding out the collection are the Asquith 1965 Lager at 5%, brewed with Damm at Eagle Brewery, and Session Best Bitter, 3.4%, from Ossett Brewery in the heartland of Yorkshire, bringing traditional brewing expertise and familiar beer styles into a contemporary, value-led range.

While the beer category has traditionally been associated with premium prices, Asquith has been designed to challenge that expectation. The range includes the 1965 Lager and Heritage Orchard Cider priced at £5 per 440ml 4 pack and £10 per 440ml 10 pack, and Dry Irish Stout for £5 per 4-pack and £10 per 8 pack.

For shoppers looking to explore craft beer without committing to a full pack, Keep Rolling Hazy IPA and Stormy Maine Hazy NEIPA are priced at just £2.50 per 440ml can, while Break the Cycle Session IPA is also available at £2.50 a can both in the 4 for 3 offer meaning 4 cans can be purchased for £7.50!

Ryan Truswell, Beer and RTD Buying Manager at Asda said: “With more beer drinkers looking beyond traditional lagers and exploring craft, heritage and flavour-led styles, Asquith gives our customers the chance to discover something new without the premium price tag. Rather than simply competing on price, we've developed Asquith to offer more beer for your money, while still delivering real quality and character.

“We've worked with some fantastic breweries and brewing partners to create a range that has genuine provenance and great flavour behind every can. What's particularly exciting is the breadth of the collection, Asquith is our way of showing that great beer should be accessible to everyone.”

The Asquith range launches exclusively at Asda from this week, in stores and online, with prices starting from £2.50 per product or £1.00 per can when buying a multipack.

Customers can visit Asda.com for more information.