Asda launches premium British Ice Cream inspired by Wimbledon’s Strawberries & Cream

Bringing together iconic British flavours and exceptional quality ingredients, Asda launches its NEW Exceptional By Asda Cornish Clotted Cream & Strawberry Dairy Ice Cream.

With innovation inspired by one of the nation's most cherished flavour combinations, the new ice cream celebrates the iconic pairing of 'strawberries & cream' through a carefully crafted recipe made with British dairy and a generous strawberry ripple. Developed and produced in the UK by a family-ran, farm-based supplier, it delivers a premium twist on a timeless British classic.

From centre court to the freezer aisle, as Wimbledon returns on 29 June where strawberries-and-cream take centre stage, Asda’s indulgent ice cream offers customers a fresh way to enjoy the classic taste, transforming a beloved summer tradition into a rich and luxurious dessert experience. Capturing 'Britishness' in every scoop, it’s set to be the perfect addition to sunny afternoons, garden gatherings and match-day moments.

Commenting on the product’s innovation and inspiration, Asda's Product Developer of Ice Cream, Kay Davies, says:

"Every year, Wimbledon puts strawberries and cream back in the spotlight, so we've taken this much-loved British classic and reimagined it as a premium ice cream flavour. By combining exceptional ingredients with thoughtful product development, we've created something that feels both familiar and indulgent."

"Launching in our Exceptional range, we wanted to give customers an affordable taste of luxury. Working closely with our trusted British supplier, we've crafted a product that showcases the quality of British dairy.”

Explaining the development process, **Kay **added:

"We explored numerous strawberry ice cream concepts but wanted to create something truly special. We felt that Strawberry and Clotted Cream is quintessentially British, so opted for a luxurious white ice cream base made with fresh British milk, British cream and Cornish clotted cream, complemented by a vibrant strawberry ripple, taking months to perfect the recipe”.

"The result is a balanced combination of rich dairy creaminess and pockets of fruity strawberry flavours. We ensured to include a high-fruit-content ripple rather than fresh strawberry pieces to maintain a smoother, more indulgent texture, creating a premium product that stands apart from similar ice cream flavour offerings on the market."

Priced at just **£3.29 for a 500ml tub **and 47p per scoop, customers can indulge in both great taste and exceptional value this summer.

The Exceptional By Asda Cornish Clotted Cream & Strawberry Dairy Ice Cream (£3.29) is available now, in stores nationwide and online at Asda.com.