Style Stories with Erica Davies returns for a fourth time at George at Asda

George at Asda unveils the fourth Style Stories edit from fashion and lifestyle journalist Erica Davies, building on the huge success of her previous collections.

This spring-ready drop delivers effortless, everyday style with a fresh coastal twist — and with prices starting from just £6, it keeps fashion accessible for everyone.

The collection nods to seaside charm with shell, starfish and sardine prints across knitwear and tees. Elevated staples take centre stage, including a tie‑front cardigan, soft oversized knits, wide‑leg trousers and striped denim in a palette of khaki, pale pink, neutrals and blue. Accessories complete the look, from striped neckerchiefs and ballet flats to snake‑print bags and oversized scarves.

Hero pieces also include a striped denim shirt-and-trouser co‑ord; shirt £18, jean £22, and a striped khaki trench coat, £24.

The collection lands in selected stores and online at George.com now, available in sizes 8–24.