BIG SAVINGS FOR LITTLE ONES: Asda's Baby Event returns with over 60% off selected lines

• Asda’s Baby Event is back, with savings of over 60% across big-name baby & toddler essentials, from 27th April until 17th May

• Pampers Baby Dry Nappies 44-pack reduced from £9.98, to £4, the Harmony Dreamtime Car Seat, reduced from £40, to £20, and the Nuby Rapidcool Flask Set reduced from £40, now £20

• George at Asda and George Home sees great deals across furniture, clothing and many more

Asda’s much-loved Baby & Toddler Event is back, bringing parents and parents-to-be incredible value with savings of over 60% across hundreds of products. Running from 27th April to 17th May, the event offers everything families need in one place for those precious early years, making it the perfect time to stock up and stretch household budgets further.

With many families continuing to feel the pressure of rising living costs, this year’s event lands at just the right moment. According to Asda’s latest Income Tracker, housing and utility costs have risen by 4.2% year-on-year, continuing to weigh heavily on household budgets. The Baby Event is designed to help ease that pressure, offering meaningful savings on trusted brands and everyday essentials, without compromising on quality.

For parents preparing for a new arrival or keeping up with busy toddlers, Asda and George have it covered, with top deals including:

• Pampers New Baby Size 2 44-pack – was £7.98, now £3 (saving 62%)

• Pampers Baby Dry Nappies 44-pack – was £9.98, now £4 (saving 60%)

• Harmony Dreamtime Car Seat – was £40, now £20 (saving 50%)

• Nuby Rapidcool Flask Set – was £40, now £20 (saving 50%)

• Huggies Little Swimmers 5–6 11-pack – was £5.24, now £3 (saving 43%)

• MAM Feeding Soothe Set – was £37.98, now £25 (saving 31%)

• George Home Rafferty Cot Bed, was £149, now £104.30 (saving 30%)

• Huggies Pure Wipes 12x48 – was £7.00, now £5.00 (saving 29%)

• Bebe Highchair Classic – was £20.00, now £14.00 (saving 26%)

• Ella’s Kitchen Pouch 5 x 90g – was £4.02, now £3 (saving 25%)

• Little Slumbers Cot Bedding set (was £15, now £12 saving 20%)

• Little Slumbers Anti-Allergy Cot Bedding Set (was £17, now £13.60 saving 20%)

• Little Slumbers Cot Bed Mattress Protector (was £9, now £6 saving 33%)

• The Very Hungry Caterpillar Cotton Sleeping Bag, was £15, now £12 (saving 20%)

Shoppers can also explore the George baby and toddler clothing plus George Home items available in selected stores and online, with the George Essentials 10-pack of baby grows priced at just £10 (just £1 each!) and the George Home Bumper Pack of Hooded Towels (blue and pink) which includes two hooded towels, one flat towel and two flannels all wrapped in a pretty bow – was £10, now £8 (saving 20%).  

Asda’s Baby Event can be shopped both in selected stores and online at Asda.com and George.com.