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BIG SAVINGS FOR LITTLE ONES: Asda's Baby Event returns with over 60% off selected lines

April 27, 2026 11:00am
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  • Asda’s Baby Event is back, with savings of over 60% across big-name baby & toddler essentials, from 27th April until 17th May

  • Pampers Baby Dry Nappies 44-pack reduced from £9.98, to £4, the Harmony Dreamtime Car Seat, reduced from £40, to £20, and the Nuby Rapidcool Flask Set reduced from £40, now £20

  • George at Asda and George Home sees great deals across furniture, clothing and many more

Asda’s much-loved Baby & Toddler Event is back, bringing parents and parents-to-be incredible value with savings of over 60% across hundreds of products. Running from 27th April to 17th May, the event offers everything families need in one place for those precious early years, making it the perfect time to stock up and stretch household budgets further.

With many families continuing to feel the pressure of rising living costs, this year’s event lands at just the right moment. According to Asda’s latest Income Tracker, housing and utility costs have risen by 4.2% year-on-year, continuing to weigh heavily on household budgets. The Baby Event is designed to help ease that pressure, offering meaningful savings on trusted brands and everyday essentials, without compromising on quality.

For parents preparing for a new arrival or keeping up with busy toddlers, Asda and George have it covered, with top deals including:

Shoppers can also explore the George baby and toddler clothing plus George Home items available in selected stores and online, with the George Essentials 10-pack of baby grows priced at just £10 (just £1 each!) and the George Home Bumper Pack of Hooded Towels (blue and pink) which includes two hooded towels, one flat towel and two flannels all wrapped in a pretty bow – was £10, now £8 (saving 20%).  

Asda’s Baby Event can be shopped both in selected stores and online at Asda.com and George.com.

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