BRRR-ILLIANT VALUE: Asda announces mega frozen refresh with NEW Crosta Mollica and savings of 60% in a 4 for £5 Deal

As part of Asda’s ‘Take A Fresh Look’ shake-up that saw more than 400 new food & drink lines land in stores last week, the frozen category, one of the most shopped by Asda customers, has had its biggest transformation in 10 years - now offering **over 230 NEW products **for shoppers scouting fresh freezer staples this summer.

Bringing a huge injection of innovation and introducing new & exciting products, highlights include a NEW array of Crosta Mollica lines at market-leading prices. With the brand’s authentic, wood-fired style pizzas going viral on social media for providing a ‘restaurant-quality’ taste at home, Asda customers can now get their hands on them as part of the weekly shop without heading elsewhere.

NEW Crosta Mollica at Asda

With seven NEW Crosta & Mollica products landing in stores, products include:

Crosta Mollica Margharrita Pizzetta (£5.75)
Crosta Mollica Stromboli Pizzetta (£5.75)
Crosta Mollica Margherita Pizza (£5.50) - market-leading price
Crosta Mollica Stromboli Pizza (£5.50) - market-leading price
Crosta Mollica Funghi Fioren Pizza (£5.50) - market-leading price
Crosta Mollica Garlic Bread (£3.50)
Crosta Mollica Tomato Pizza (£2.95)

Top Brand Freezer Fillers at 4 for £5

Pizzas as staple freezer-fillers all year round, there’s other mega deals to discover in the new aisles. Customers will find unbeatable value when shopping the 4 for £5 Deal, live across 21 freezer favourites. With popular brands like McCain, Quorn, Birds Eye and Chicago Town included, NEW brands include Ernie's Pizza:

Ernie's Stonebaked Margherita Pizza (£3.74) - working out at just £1.25 a pizza, saving customers £9.96 (66%)
Aunt Bessies Mini Roasties (£3.50) - saving customers 64%
McCain Chunky Chips (£2.58)
Birds Eye Fish Fillets (£2.72)
Quorn Vegetarian Pieces (£2.50)

Not included in the deal but NEW to Asda are popular chicken brands Chucks and Diggers, with hero products:

Chucks Crispy Chicken Nuggets (£2.50)
Diggers American Style Boneless Chicken Wings (£3.50)

NEW Frozen BBQ

Customers can shop over 35 lines in the **3 for £10 Deal **on frozen meat, fish, and poultry. Joining the frozen meat line-up for summer is Asda’s **NEW **own-brand Melt in the Middle Burger range, available in two different flavours that accompany the beef, with an oozing, melting cheese center.

Mexican Style (£4.26)
Chilli Cheese (£4.26)

As well as a trio of bold, NEW Chicken Wings, including:

Sticky Garlic & Italian Cheese (£3.87)
Sticky Hickory Smoked BBQ (£3.87)
Sticky Sriracha Hot Sauce (£3.87)

Ice Cream Refresh

Expanding its own brand ice cream range, Asda is launching two **NEW **indulgent Loaded Ice Cream Tubs. A popular ice cream style which customers already love, the current lines have also had an upgrade:

NEW Loaded Caramelised Biscuit Ice Cream (£2.75)
NEW Loaded Mango & Passionfruit Ice Cream (£2.75)
Improved Loaded Cookie Dough Ice Cream (£2.75) – with even more cookie dough pieces!
Improved Loaded Fudge Brownie Ice Cream (£2.75) – with even more ultra-chewy brownie chunks

More Saving with Asda Rewards

Alongside the frozen refresh where many savings can be made straight at the check-outs, customers can now unlock **additional savings **through Asda Rewards with NEW coupons, including frozen lines:

Spend £12 save £2 (available on total frozen) - live 18 May – 31 May

Focusing on customer experience, Asda’s frozen aisles have been redesigned to make shopping easier and more convenient for customers. Best-selling, popular products are also now spotlighted for a smoother shopping experience – with standout brands and market-leading value at the forefront.

With hundreds of products and big savings to discover across Asda’s refreshed frozen offering, customers can shop in stores and online now at Asda.com