Asda's cult-favourite Screaming Devil wine gets a sparkling new addition

Following the success of its much-talked-about Screaming Devil Côtes de Provence Rosé (£13.27), Asda is bringing a sparkling twist to the wine aisle this season with the launch of its NEW Screaming Devil Brut - expanding the cult-favourite range into sparkling wine for the first time. The 11.5% fizz from Provence has launched Exclusively at Asda and is available now for just £12.66.

Building on the popularity of its Screaming Devil Rosé, the wine that won fans over for its cheeky nod to the premium Whispering Angel Rosé but at a fraction of the price, Asda’s new Brut offers fans a fresh way to enjoy the devilishly popular label, landing just in time for Halloween and party season.

Customers already can’t wait to get their hands on it, with comments under a wine influencer’s Instagram post saying: “Absolutely going to have to try this”, “Whatttt where has this little beaut been hiding”, “Where do we locate this warlock”, “Going on my list” and “The name is everything”.

Perfect for celebrations, spontaneous get-togethers and a little mischief, the new sparkler combines lively bubbles with a crisp, refreshing style. With fragrant floral aromas, paired with zesty citrus and juicy white-peach notes, it’s an ideal choice for raising a toast - set to attract both loyal Screaming Devil fans and sparkling wine lovers looking to try something new.

Alex Noonan, Buying Manager of Rosé & Sparkling Wine at Asda, says:

"Following the incredible response to our Screaming Devil Rosé, we wanted to give shoppers another way to enjoy this iconic wine. Screaming Devil Brut brings together the playful personality customers already love, with the celebratory nature of sparkling wine for the party season. It's fresh, fun and a little spooky, and with a name like Screaming Devil, we couldn't resist launching it right in time for Halloween!”

Asda’s Exclusive and NEW Screaming Devil Brut offers customers an affordable sparkling wine without compromising on quality or character.

Available now at Asda stores nationwide and online at Asda.com.