The viral wine dupe is back at Asda for Valentine’s, and it’s never been cheaper

Asda drops its viral wine dupe to the lowest price it’s ever been, just in time for Valentine’s (or Galentine’s) Day – a deal that customers are going to fall in love with!

As Valentine’s Day approaches, Asda has announced its lowest-ever price on its Screaming Devil wine - the dupe that took social media and the press by storm last year for its striking similarity to established favourite, Whispering Angel.

Wine expert, Tom Gilbey, shared a video last year comparing the two wines, stating that Screaming Devil was a clear winner in terms of its[NS1]  price and taste.

At just £7.00 on Rollback at Asda, down from £12.97, Screaming Devil Côtes de Provence 75cl is the perfect Valentine’s gift. A bottle that can be enjoyed over a cosy candlelit dinner at home, or for a Galentine’s get together with the girls.

“This is a go-to wine for Valentine’s gifting and at just £7.00 a bottle, it really is fantastic value for such a great tasting, good quality wine. It has a fruity aroma and is lively and vibrant on the palate.”

James Yelland, Senior Buying Manager at Asda

After months of attention across TikTok, Instagram and national media, Screaming Devil became a firm favourite among shoppers looking for premium taste, without the premium price tag.

Customers last year said:

·       “I was really impressed”

·       “Asda is my new fave shop”

·       “😈 Screaming Devil. We’ve all seen this everywhere over socials and for good reason - this tongue-in-cheek take on a much-loved label is a very good dupe!”

As always, Asda is making popular, high-quality products accessible for everyone, delivering on great value and timing. Customers can discover the charms of Screaming Devil for just £7.00 in selected stores and online at asda.com from 26th January 2026.

Offer ends 14/02/2026.

ENDS

Notes to Editor:

The Rollback offer on Screaming Devil Côtes de Provence 75cl at Asda is live online at asda.com and in selected stores across the UK from 26/01/2026 until 14/02/2026.

More social advocacy from last year around Asda’s Screaming Devil wine can be found here: https://www.shooglebox.com/stack/my-box/1FaELb2f308gaRkkHoJu

Customers can purchase Screaming Devil Côtes de Provence 75cl online using this link: https://www.asda.com/groceries/product/rose-wine/screaming-devil-cotes-de-provence-75cl/9093924

 [NS1]Can we link it?