YELLOW THERE! Asda launches summer's most eye-catching fruit

• Asda launches picnic-ready yellow watermelon that ‘tastes like honey’ for just £2.25

• The retailer is expecting shoppers to go WILD for the new fruit, landing instore and online from 29th June

Asda is adding a splash of sunshine to its fruit and veg aisle with the launch of its NEW Exceptional by Asda Yellow Watermelon Fans (£2.25/300g).

Offering a colourful twist on one of Britain's favourite summer fruits, the ready-to-eat snack is perfect for picnics, garden gatherings, lunchboxes and on-the-go adventures. Combining great taste with serious visual appeal, the vibrant fruit is set to become this summer's must-have snack for shoppers looking to elevate their seasonal spreads.

Looking almost identical to a traditional watermelon on the outside, Yellow Watermelon Fans reveal a bright golden centre when cut open, making them one of the most eye-catching fruits of the season. With colourful food creations and picture-perfect picnic spreads continuing to trend on social media, the golden fruit brings instant summer aesthetic to any occasion.

As well as its standout appearance, Yellow Watermelon Fans offer a delicious flavour profile. Typically sweeter and milder than red watermelon, the fruit is often described as having subtle honey-like and tropical notes, while retaining the juicy, crisp texture that shoppers know and love.

An Asda spokesperson said: "With summer in full swing, we're always looking for exciting ways to bring seasonal inspiration to our customers. Our new Yellow Watermelon Fans offer a fun twist on a classic summer favourite, combining a naturally sweet, refreshing taste with a striking golden colour”.

“As a naturally occurring variety with a history stretching back thousands of years, they're a great way for customers to discover something a little different while enjoying one of summer's most-loved fruits, we think shoppers will love this colourful new addition to our produce range."

Asda’s Yellow Watermelon Fans are available in stores and online now at Asda.com.