Press Releases

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  • October 15, 2021
    Asda has officially opened its first premium ‘Extra Special’ convenience store offering motorists the opportunity to shop the supermarket’s deluxe product range in a convenient roadside location.The store, which is located on EG Group’s Oxford Road forecourt in Beaconsfield, Buckinghamshire, stocks 2,500 products including a large selection of…
    Corporate & Strategy
    2 Min Read
  • October 8, 2021
    Asda has today announced that it will extend its one-hour* Express Delivery service to 96 stores to provide customers with speedier and more convenient delivery options.The service gives customers access to Asda’s full online range of more than 30,000 grocery products for delivery within one hour if they live within a three-mile radius of an…
    Expansion & Innovation
    2 Min Read
  • October 7, 2021
    Asda has today announced it will launch an incubator programme to support emerging and entrepreneurial brands in bringing exciting products into its stores.The ‘Nurture’ programme will give innovative suppliers easier access to shelf space and the opportunity to work with Asda in getting new products into the hands of shoppers.The programme will…
    Corporate & Strategy
    1 Min Read
  • October 7, 2021
    A host of recognisable faces with a personal connection to breast cancer have come together to help mark 25 years of Asda’s Tickled Pink campaign by modelling this year’s Tickled Pink charity t-shirt, available exclusively at George at Asda.Working with Breast Cancer Now and CoppaFeel! Asda’s Tickled Pink campaign is the longest running UK…
    Tickled Pink
    3 Min Read
  • October 7, 2021
    Asda has raised the bar for sustainable shopping after opening the largest refill store in the country at Monk’s Cross in York.The Superstore will stock over 100 branded and own-brand products sold in loose and unpackaged format in a huge 18-bay refill zone, as it continues its drive to reduce plastic and help customers shop more…
    Sustainability
    2 Min Read
  • October 6, 2021
    Asda has been crowned Online Supermarket of the Year and the UK’s Lowest Priced Supermarket, after scooping two titles at an award ceremony held by retail industry magazine, The Grocer.The supermarket picked up the awards at the annual Grocer Gold Awards ceremony and marks the second time the retailer has claimed the title of Online Supermarket of…
    Corporate & Strategy
    2 Min Read
  • October 1, 2021
    Asda has today confirmed that Eilidh Macaskill, VP of Creative and Marketing, is leaving the business to spend time caring for family in Scotland, before taking on a new opportunity.In a note issued to colleagues this morning, Hayley Tatum, Chief People Officer confirmed that – having taken some time out of the business over the summer, Eilidh had…
    People
    1 Min Read
  • September 30, 2021
    Asda has announced it will be the first supermarket to deliver Covid booster vaccinations using its network of in-store pharmacies beginning next month.The supermarket has operated three dedicated Covid vaccinations centres at stores in Birmingham, Watford and London since January and recently delivered its 100,000th jab from these sites. These…
    Corporate & Strategy
    1 Min Read
  • September 24, 2021
    Asda has today confirmed that it will take a collection service provided by its logistics partner EVCL Chill and 290 employees in-house.EVCL Chill works with Asda to deliver its ‘Asda Collect’ service, which transports chilled products from Asda suppliers, to two sites in Daventry and Rochdale before they go out to Asda stores. The Daventry site…
    Corporate & Strategy
    2 Min Read
  • September 20, 2021
    Asda has introduced its first refill store in Scotland featuring an extensive range of branded and own-brand products sold in loose format as part of its drive to reduce plastic and help customers shop more sustainability.The supermarket has partnered with a host of the UK’s most popular household brands including Kellogg’s, Napolina, Yorkshire…
    Food & Drink
    3 Min Read
  • September 14, 2021
    Asda has today announced that Liz Evans will join the business in January 2022 to lead its George business – the UK’s second largest fashion retailer by volume.Liz joins from family lifestyle brand Fat Face, where she has led the business as CEO since 2019. Prior to joining Fat Face, Liz was the CEO of well-known fashion brands Oasis, Warehouse…
    Corporate & Strategy
    1 Min Read
  • September 10, 2021
    Asda has today announced it is appointing 150 specialist in-store Greengrocers in stores across the UK as part of a £9m investment to increase the choice and quality of fresh fruit and vegetables available in store.The new Greengrocer roles, which are expected to be filled by a combination of existing colleagues and new hires, are being appointed…
    Corporate & Strategy
    1 Min Read
  • September 8, 2021
    Two thirds of men in the UK (65%) have hidden a health concern rather than telling anyone or seeking treatment, according to new research released by Asda Pharmacy today.An issue men have a particular problem talking about is erectile dysfunction – something 58% of men say they have experienced to some degree, with a quarter (24%) saying they are…
    Health & Beauty
    4 Min Read
  • September 6, 2021
    Asda has today announced it has partnered with some of the UK’s leading brands to create new retail destinations inside its Derby and Wigan stores.The supercentres will each feature 13 brands across an extensive lifestyle offer, including new partnerships with Rawr Beauty, New Look, Missguided, Maximuscle, My Protein and Lee Wrangler.The…
    Corporate & Strategy
    6 Min Read
  • September 3, 2021
    Q2 like-for-like sales (LFL), excluding fuel, declined by 0.7% between 1st April and 30th June 2021 compared with the exceptional sales seen during the first lockdown in the same period last yearTwo-year LFL sales growth excluding fuel remained resilient, up 3.1% as more meals continued to be consumed at home28 new Asda on the Move convenience…
    8 Min Read
  • September 1, 2021
    On the 1st September, Asda will unveil its latest ad campaign ‘Get the Asda Price feeling’. The upbeat ad, created by Asda and Havas, shows that settling back in to a routine after a summer full of fun doesn’t need to be dull, with “trolleys full of Rollbacks” for all Autumn occasions.‘Get the Asda Price Feeling’ will replace the retailer’s…
    Food & Drink
    4 Min Read
  • August 19, 2021
    George at Asda has launched a partnership with online fashion brand Missguided in 100 stores and online via George.com.The retailer will offer a selection of dresses, blouses and co-ords in stores from Monday 16th August, as part of George’s wider strategy to partner with relevant brands that appeal to younger shoppers and complement existing…
    George Fashion
    2 Min Read
  • August 16, 2021
    Asda has become the first supermarket to offer a reward to young people who receive the Covid 19 vaccine by offering a £10 voucher off clothing at George when 18-30 year olds visit one of their three vaccination centres.The supermarket became the first in the UK to open a Covid 19 vaccine centre in January 2020 and has since administered over…
    Corporate & Strategy
    6 Min Read
  • August 11, 2021
    Asda today announces it has made an equity investment in Lean Kitchen Network (LKN) ‒ one of the UK’s most innovative digital brand creation and food service businesses, marking a new step in the grocer’s partnership strategy and further broadening its food service offer for customers.The supermarket has invested in LKN alongside hospitality…
    Corporate & Strategy
    2 Min Read
  • August 9, 2021
    It’s that time of the year when retailers start to tease us with what’s coming for Christmas. Asda’s product development team has been working hard on this year’s range for the last 12 months, recognising that this Christmas will be bigger than ever for Brits, as they look to celebrate two Christmases in one following last year’s…
    Food & Drink
    5 Min Read