Press Releases

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  • April 3, 2020
    In a continued effort to help provide food for local communities and those most in need, Asda has launched a ‘volunteer shopping card’ giving those self-isolating a contact-free way to allow others to collect and pay for their weekly shop.In response to the fact many people are relying on friends, neighbours and community volunteers to get their…
    3 Min Read
  • March 27, 2020
    Asda has announced that it is extending its support for colleagues who are impacted by Covid-19 and needing to self-isolate. In addition to providing full pay to colleagues who have been identified by Government as needing to self-isolate for 12 weeks, the supermarket has also confirmed that it will be taking further steps to protect colleagues…
    People
    2 Min Read
  • March 21, 2020
    The extensive package of measures will provide over 4 million meals to families in poverty impacted by Coronavirus as well as giving more than 3000 charities the ability to access free food over the next three months as they fight to tackle the impacts of Coronavirus in their communities.The donation from the supermarket also will help the…
    Fight Hunger
    4 Min Read
  • March 19, 2020
    Supermarket Asda has today outlined a wide ranging package of measures it is implementing to help support its colleagues and other workers whose jobs have been impacted by Coronavirus.Acknowledging the ‘incredible efforts’ of Asda’s hourly paid retail and distribution colleagues, CEO Roger Burnley confirmed to colleagues that they will receive…
    People
    2 Min Read
  • March 10, 2020
    If gin is your thing, then you’ll love the new Pink Gin Cake from Asda.This pretty in pink cake, made up of layers of madeira sponge with a pink-gin flavoured soak combined with sweet jam, will be the standout dessert at any gathering. Covered with a frosting and miniature, edible gin bottles for added wow-factor, this cake almost looks too good…
    Food & Drink
    1 Min Read
  • March 8, 2020
    This spring, Gordon’s, the UK’s best-selling gin brand[1], is set to introduce a NEW White Peach Distilled Gin (37.5% ABV, 70cl). From 10th March for a limited time only, Gordon’s White Peach will be available to buy from Asda and available to order in a selection of bars and pubs nationwide. Following the success of Gordon’s Premium Pink…
    Food & Drink
    4 Min Read
  • March 6, 2020
    Ahead of International Women’s Day (IWD) on 8th March 2020, Asda has revealed that in 2019 the retailer saw sales of flowers spike by 43% over the corresponding weekend, as Brits chose to celebrate their favourite females with flowers.In recent years, IWD has significantly grown in popularity, so much so that Asda predicts sales in 2020 will see…
    Food & Drink
    1 Min Read
  • March 2, 2020
    Chicken Yakitori skewers and Vegan Tofu Thai Curry are some of the exciting new dishes that could be making their way into Asda shoppers’ baskets as part of the retailer’s latest in-store trial. The grocer announced today that it will be launching an exclusive partnership with Panku to open concessions in stores from March through to May of 2020.…
    Corporate & Strategy
    4 Min Read
  • February 29, 2020
    In a joint statement from Asda and Walmart, the two companies said:“Walmart firmly believes that an IPO is an attractive long-term objective for Asda. Asda is a great business with a clear strategy for the future and Walmart is committed to ensuring it has the resources and support it needs to deliver that strategy. Walmart has a clear…
    Corporate & Strategy
    1 Min Read
  • February 21, 2020
    The Asda Income Tracker was £9.71 a week higher in December 2019 than a year beforeThe data from Asda's January 2020 Income Tracker also showed;Family spending power increased by 4.7% in the year to December 2019, down from an increase of 5.3% in the previous month. This was the slowest rise in the Income Tracker since November 2018Wage growth…
    1 Min Read
  • February 18, 2020
    Over the period, the supermarket posted a 1.3% decline in like-for-like sales excluding petrol. Whilst overall performance in the quarter was impacted by challenging market conditions – particularly in clothing – the supermarket’s core food business proved more stable and the period saw continued progress in Asda’s strategy of winning on price,…
    3 Min Read
  • February 14, 2020
    Eat Them to Defeat Them, the award winning campaign with Veg Power to encourage children to eat vegetables, is returning as part of a ground-breaking £10m media alliance between ITV, Channel 4 and Sky, aimed at improving children’s physical health over the next three years. Eat Them to Defeat Them 2019 proved hugely successful, with over 650,000…
    3 Min Read
  • February 13, 2020
    The partnership announcement sees Asda become the first supermarket to open Greggs concessions, bringing the brand’s range in-store for Asda customers to shop. Five stores are set to receive the new concessions initially, with the first opening in March 2020.Customers at Asda’s Boldon, Corby, Huyton, Wigan and Eastlands stores will have the chance…
    2 Min Read
  • February 5, 2020
    Asda today announced that they are set to lower the price of fuel for the second time in a week with a price cut of 4 pence per litre on Diesel and 2 pence per litre off Unleaded. Effective from today, Wednesday 5th February, drivers filling up at ANY of Asda’s 322 petrol stations will benefit from the price cut which has now seen the retailer…
    1 Min Read
  • January 29, 2020
    The 27 piece edit is curated by Louise from the George Home Spring/Summer ’20 collection. The edit reflects Louise’s contemporary interior style, featuring items for the whole house across bath, bed, kitchen, dine, lighting and living. Louise picked out her favourite pieces with a beautifully soft neutral colour palette including dove and charcoal…
    1 Min Read
  • January 29, 2020
    Asda removes 16 tonnes of plastic packaging from new Easter egg range · Supermarket launches new egg shape in order to remove 98% of plastic packaging from Extra Special Easter egg range· Move forms part of Asda’s ongoing commitment to make all own-brand packaging 100% recyclable by 2025 In a market-first initiative that forms part of Asda’s…
    3 Min Read
  • January 29, 2020
    Asda is once again the first supermarket to bring good news to drivers as it announces its first fuel price cut of the New Year. Effective from today, Wednesday 29th January, drivers filling up at ANY of Asda’s 322 petrol stations will benefit from a price cut by up to 3ppl across both unleaded and on diesel.Meaning drivers filling up at any Asda…
    1 Min Read
  • January 22, 2020
    In a bid to tackle the amount of plastic that finds its way into the sea, Asda is equipping all its supplier’s fleets with hardwearing and durable bags so that crews on over 500 vessels can now collect harmful plastic waste whilst bringing in the catch. Bottles, plastic carrier bags and marine waste are amongst some of the most commonly found…
    2 Min Read
  • January 21, 2020
    Searches for vegan products on the retailer’s website beat milk, meat, eggs and fish to the number one spot, as shoppers snubbed these staples in favour of plant-based alternatives. Even though ‘Veganuary’ is a popular time for those considering a plant-based diet to take some action, searches for vegan alternatives on Asda.com were up an…
    1 Min Read
  • January 20, 2020
    Those who have ever forgotten an essential item after the big shop or needed last minute dinner ingredients will know that there are very few easy options available without compromising on value or time.But in a first for a UK supermarket, customers will now be able to shop Asda’s full range of products online, select their items and collect them…
    2 Min Read