Press Releases

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  • December 3, 2021
    Asda is trialling new technology in its Stevenage store which will make it easier for blind and partially sighted customers to navigate their way around the store.To coincide with the UN International Day of Persons with Disabilities, from December 3rd Asda’s flagship technology store in Stevenage will be the first supermarket in the UK to be…
    Expansion & Innovation
    2 Min Read
  • November 29, 2021
    Pre Loved VintageAhead of the highly anticipated release of Ridley Scott’s House of Gucci this Friday, George at Asda have hidden a host of preloved designer garms across their stores for customers’ purchasing pleasure.The catch? No one knows where to find them.Instead, the retailer is challenging customers up and down the country to seek out a…
    George Fashion
    41 Min Read
  • November 29, 2021
    Revenue £m(excluding fuel)1-year LFL comparison(excluding fuel)2-year LFL comparison(excluding fuel)4,929(0.7%)2.0%Asda today updated on its Q3 trading performance and outlined the proactive steps it has taken to ensure customers can buy their favourite festive products this Christmas.The trading quarter, which covered the period from 1st July to…
    6 Min Read
  • November 26, 2021
    Asda has today announced selected stores will feature travel systems, furniture and gifts from some of the UK’s best loved baby brands, as it expands the in store and online baby offer for parents.From today customers will be able to pick up feeding equipment, toys and gifting from Mamas & Papas, as well as bouncers, at Asda stores in the Isle…
    Expansion & Innovation
    1 Min Read
  • November 23, 2021
    Asda customers will soon be able to pick up their favourite freshly poured tipple in reusable containers after the supermarket announced it will become the first UK grocer to launch a draught craft beer concept.From today, shoppers in Milton Keynes can sample from a menu of 12 regularly changing brews and seek expert advice to find something to…
    Corporate & Strategy
    2 Min Read
  • November 23, 2021
    Asda has today announced two significant appointments to its board of directors: Lord Rose has been appointed Chairman of the retailer and Dame Alison Carnwath will join as a non-executive director. The appointments are effective from 1st December 2021.Lord Rose brings a wealth of retail and business experience, having been a Chair, board director…
    Corporate & Strategy
    3 Min Read
  • November 19, 2021
    Asda has introduced a new way of shopping at its Milton Keynes supercentre as it continues its drive to reduce plastic and help customers shop more sustainably.The Bletcham Way store will stock over 70 branded and own-brand products sold loose in a dedicated refill zone, as well as within specific aisles.The loose and unpackaged range includes…
    Sustainability
    2 Min Read
  • November 19, 2021
    Asda is celebrating food quality success after receiving 113 gongs at the prestigious Quality Food Awards, including Retailer of the Year 2021 for the third year running.The awards mark a celebration of Asda’s own brand products, which strive to offer great quality and value for all customers. As well as taking the Retailer of the Year title, Asda…
    Food & Drink
    6 Min Read
  • November 8, 2021
    Survey of 3000 UK consumers suggests:Lower prices more important to promote sustainability than more choice or green labelling76% of consumers suggested lower prices would help them shop more sustainably50% of consumers wouldn’t spend more on sustainable productsThe majority of consumers care about sustainability but are often unable or unwilling…
    Sustainability
    2 Min Read
  • November 4, 2021
    The start of Christmas ad season has become a tradition of its own – and Asda is launching its 2021 Christmas campaign with a spectacular ‘Asda on Ice’ TV ad – premiering on Friday 5th November.Set to a new imagining of the ice dancing classic – the Bolero – the 60 second ad follows a family gliding (almost) effortlessly through a series of…
    Christmas
    7 Min Read
  • November 2, 2021
    Asda has announced it has carried out extra training for over 85,000 colleagues to help better serve disabled customers through the Hidden Disabilities Sunflower Scheme. To coincide with Purple Tuesday, Asda has also announced the rollout of it’s new ‘Quieter Hour’ in stores which will see store noises diminished to aid customers with certain…
    Diversity & Inclusion
    3 Min Read
  • October 26, 2021
    Supermarket Asda has partnered with data science leader ‘Quantium’ to launch a new strategic partnership that will enable Asda and its suppliers to better understand customers and meet their needs even more effectively.The new partnership will combine Asda’s existing insights and data assets with new products and services supporting data-led…
    Expansion & Innovation
    2 Min Read
  • October 21, 2021
    Asda has today announced it will extend its ‘Asda Rewards’ loyalty app trial to customers in 16 stores, following a successful pilot with colleagues last month.Customers at selected stores across West Yorkshire and the West Midlands can download the ‘Asda Rewards’ app on their smartphones from 21st October and begin to build up a ‘cash pot’ each…
    Corporate & Strategy
    2 Min Read
  • October 21, 2021
    Asda has announced the launch of dedicated walk-in flu jab clinics in Asda Pharmacies, taking place from Thursday 21st to Saturday 23rdOctober.The clinics will offer free jabs to those who are eligible on the NHS*, which includes all over 50s, people who work in frontline or social care, are pregnant or have certain health conditions. Launching in…
    2 Min Read
  • October 19, 2021
    Asda has stepped up its preparations to deliver an outstanding Christmas for customers by recruiting 15,000 temporary colleagues and confirming the dates its festive home delivery slots go live.The supermarket is recruiting seasonal colleagues to fulfil a variety of different roles including serving customers, replenishing shelves, picking,…
    Corporate & Strategy
    1 Min Read
  • October 18, 2021
    On 3 February 2021, Bellis Acquisition Company Plc and Bellis Topco Limited entered into agreements to sell certain forecourt assets of Asda (the “Asda Forecourt Business” or “Transaction”) to EG Group (“EG”).On 16 June 2021, both the ongoing restrictions imposed under UK Competition Law and the subsequent Competition and Markets Authority “Hold…
    Corporate & Strategy
    1 Min Read
  • October 15, 2021
    Asda has officially opened its first premium ‘Extra Special’ convenience store offering motorists the opportunity to shop the supermarket’s deluxe product range in a convenient roadside location.The store, which is located on EG Group’s Oxford Road forecourt in Beaconsfield, Buckinghamshire, stocks 2,500 products including a large selection of…
    Corporate & Strategy
    2 Min Read
  • October 8, 2021
    Asda has today announced that it will extend its one-hour* Express Delivery service to 96 stores to provide customers with speedier and more convenient delivery options.The service gives customers access to Asda’s full online range of more than 30,000 grocery products for delivery within one hour if they live within a three-mile radius of an…
    Expansion & Innovation
    2 Min Read
  • October 7, 2021
    Asda has today announced it will launch an incubator programme to support emerging and entrepreneurial brands in bringing exciting products into its stores.The ‘Nurture’ programme will give innovative suppliers easier access to shelf space and the opportunity to work with Asda in getting new products into the hands of shoppers.The programme will…
    Corporate & Strategy
    1 Min Read
  • October 7, 2021
    A host of recognisable faces with a personal connection to breast cancer have come together to help mark 25 years of Asda’s Tickled Pink campaign by modelling this year’s Tickled Pink charity t-shirt, available exclusively at George at Asda.Working with Breast Cancer Now and CoppaFeel! Asda’s Tickled Pink campaign is the longest running UK…
    Tickled Pink
    3 Min Read