Press Releases

There are 718 results.
    Sort By
  • Grid
  • List
  • January 12, 2022
    Advanced in-cab technology is helping Asda’s grocery delivery drivers make huge improvements in road safety and efficiency across the country.These positive gains have been achieved by the supermarket following the installation of British automotive tech firm Lightfoot’s driver coaching system across its entire 3,000-vehicle fleet.Lightfoot…
    Sustainability
    3 Min Read
  • January 6, 2022
    The supermarket introduced a Créme Egg security guard in its Pudsey store today to help prevent any opportunistic shoppers from cracking a peak following the commencement of the UK’s favourite egg hunt.One of the rare half milk and half white chocolate eggs worth £10,000 could be hidden in a random Asda store ready to be found by one lucky…
    1 Min Read
  • January 5, 2022
    As more than a third of Brits vow to eat healthier this month, Asda reveals that almost three quarters (73 per cent) aren’t eating the recommended five-a-day. Around seven in 10 (67 per cent) claim healthy eating is a challenge - with one in 10 admitting they find it a constant struggle.The data highlights a number of reasons that Brits find it…
    3 Min Read
  • January 5, 2022
    Asda has today announced changes to its executive leadership team.Ken Towle will join Asda’s executive leadership team later in the year as Retail Director – with responsibility for all Asda’s stores.Derek Lawlor, who has led Asda’s commercial team since 2019 has decided to leave the business after six years. Kris Comerford will join the business…
    3 Min Read
  • January 3, 2022
    Asda has revealed a range of brand new and exciting Plant Based products for 2022, with a record number of people said to be taking part in Veganuary this year. The products hit shelves in store and online this month, alongside a range of discounts of vegan products.Perhaps one of the most exciting products launching is Asda’s Plant Based…
    2 Min Read
  • December 31, 2021
    Two Asda colleagues have been recognised for their outstanding services to retail and their community by Her Majesty the Queen in her New Year’s Honours.Roger Burnley, who served as Asda’s Chief Executive Officer until August this year and Jo Scott, who is the Community Champion at Asda’s store in Pwllheli, Wales, have both been recognised for…
    3 Min Read
  • December 30, 2021
    Asda has today announced it will extend its 10% off offer for emergency workers with a Blue Light Card until 31st January 2022.The discount is available in all Asda’s 633 stores across the UK and includes food and drink, George at Asda clothing and homeware, toys, gifts and optical. Blue Light card holders will receive the discount by presenting…
    1 Min Read
  • December 21, 2021
    Just as sequins and velvet are the fashion trends to be seen in at Christmastime, the festive trend for foodies this winter (and beyond) is all about adding decadent truffle flavours to simple, well-cooked foods.And whilst rich truffle flavours and aromas evoke feelings of indulgent fine dining, Asda is bringing customers a taste of this…
    3 Min Read
  • December 18, 2021
    Whether you’re a sprout supporter or just partial to a parsnip, Asda has announced the launch of its 20p veg offer for 2021. The deal goes live on the 18th December and sees various Christmas dinner staples reduced to just 20p, while Asda has also revealed fresh turkeys will hit its shelves on the 19th December.Shoppers will be able to get huge…
    2 Min Read
  • December 17, 2021
    Asda has announced details of its latest deal on wine and fizz, offering shoppers a huge one third off the price of selected bottles of luxury wine and Champagne throughout December.Launching on Friday 17th December and running until New Year’s Eve (31st December), the offer provides the perfect opportunity to make big savings on high end wines…
    23 Min Read
  • December 16, 2021
    Looking for a festive season showstopper? Look no further. Asda has just launched its highly anticipated Candy Cane Pork, Sage and Onion Sausage Roll.The pork sausage roll is set to wow with its unique candy cane shape, classic sage and onion flavour and beautiful, flaky pastry. Hand finished with a crunchy topping to replicate a candy cane…
    1 Min Read
  • December 13, 2021
    Asda has donated the equivalent of 500,000 meals to charities and community groups across the North East, to support people in crisis.Asda, in partnership with food charity FareShare, has donated this food directly to charities and community groups via its back of store donation scheme. One of those charities is Pickle Palace in Greenside,…
    2 Min Read
  • December 13, 2021
    It’s time for Rudolf to share the limelight with Asda’s adorable addition to its novelty party food range: Roddy the Reindeer Cake, available in stores and online now.Consisting of moist chocolate sponge cake filled with chocolate frosting and covered in creamy milk chocolate, Roddy also comes complete with Christmas sprinkles and the friendliest…
    1 Min Read
  • December 8, 2021
    Brussels sprouts may already be the Marmite of the Christmas dinner table but Asda has taken it one step further and launched a new Brussels Sprout Cheddar.The new cheese, part of Asda’s festive Bruce the Brussels Sprout Range, has appeared on multiple Facebook groups including the likes of BooHoo.com and Tastecard, drumming up thousands of…
    3 Min Read
  • December 6, 2021
    Asda has today announced it will offer emergency workers with a Blue Light Card 10% off their shopping in stores throughout the Christmas period.The discount is available in all Asda’s 633 stores across the UK until January 2nd 2022 and includes food and drink, George at Asda clothing and homeware, toys, gifts and optical. Blue Light card holders…
    2 Min Read
  • December 3, 2021
    Asda is trialling new technology in its Stevenage store which will make it easier for blind and partially sighted customers to navigate their way around the store.To coincide with the UN International Day of Persons with Disabilities, from December 3rd Asda’s flagship technology store in Stevenage will be the first supermarket in the UK to be…
    2 Min Read
  • November 30, 2021
    Those following a plant-based diet can still enjoy the tradition of a Christmas cheeseboard, with Asda’s vegan-friendly alternative - in stores and available online now for just £5.Asda is delighted to offer customers following a vegan lifestyle, or those simply looking to avoid dairy, the chance to partake in the after-dinner savoury indulgence…
    1 Min Read
  • November 29, 2021
    Pre Loved VintageAhead of the highly anticipated release of Ridley Scott’s House of Gucci this Friday, George at Asda have hidden a host of preloved designer garms across their stores for customers’ purchasing pleasure.The catch? No one knows where to find them.Instead, the retailer is challenging customers up and down the country to seek out a…
    Sustainability
    41 Min Read
  • November 29, 2021
    Revenue £m(excluding fuel)1-year LFL comparison(excluding fuel)2-year LFL comparison(excluding fuel)4,929(0.7%)2.0%Asda today updated on its Q3 trading performance and outlined the proactive steps it has taken to ensure customers can buy their favourite festive products this Christmas.The trading quarter, which covered the period from 1st July to…
    6 Min Read
  • November 27, 2021
    Asda has announced the launch of its popular Buy 6 Save 25% deal across various wines, as well as a Buy 2 for £20 deal on selected spirits launching on the 25th November, perfect for stocking up the drinks cabinet ahead of Christmas.The retailer’s popular Buy 6 Save 25% on wine deal is live now and runs until the 12th December. With some products…
    2 Min Read