Rachel Eyre

Rachel Eyre joined Asda as Chief Customer Officer in August 2025, in June 2026 her remit expaded to Chief Customer and Digital Officer, bringing all online and digital businesses including George.com, Asda Money and Mobile.

Rachel joined from Morrisons, where she was previously Chief Customer and Marketing Officer, responsible for the retailer’s customer service, brand, marketing, digital and PR activities.

Prior to joining Morrisons in 2021, Rachel held a number of senior marketing and commercial roles with Sainsbury’s and Barclays.