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Sam Dickson

Acting Chief Customer Officer

Picture of Sam Dickson

Sam was recently appointed as Acting Chief Customer Officer, after joining Asda in March 2021 as Vice President for Own Brand.

She spent her early career honing her skills at Sainsbury’s and B&Q, before embarking on a 12-year journey with Waitrose. She has held various leadership roles, including positions across Customer, Own Brand and Product Development, Commercial, Merchandising Operations, and Transformation.

Outside of work, Sam regularly supports local cancer charities and is involved in helping them to organise events.

She lives between Winchester and Leeds with her husband and two grown up children. She loves nothing more than spending time with her family and has a passion for design, food and shopping.

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