Thank you to everyone for getting behind the BBC Children in Need appeal

November 19, 2021

A big thank you to all our generous colleagues and customers who've been getting behind this year's BBC Children in Need appeal.

Colleagues at our stores – like Ann and Pauline from Asda Thornaby, pictured above – have taken part in a range of awareness-building and fundraising activities, with stalls in stores, sponsored bike rides, charity head shaves and tours of local primary schools with Pudsey Bear. Our George at Asda BBC Children's in Need range has raised money for the appeal, while our George designers worked with four different projects funded by the charity to design this year's official T-shirt. Find out more here.

The money raised at Asda will support the charity's Emergency Essentials Programme, which provides grants for families living in severe financial, health and social difficulties.

Here are just some of the ways our stores have been getting behind the appeal:

Michelle Dean from our Reddish store had her lovely long locks shaved off to raise money for Children in Need:

Stephen Bromby, our Boston store's community champion, has been taking Pudsey Bear on a tour of 14 different local schools and nurseries in the run-up to the appeal night:

And Sam Broadley, from our Llangefni store, has taken Pudsey on a tour of all 42 primary schools on Anglesey:

Read Sam's story here.

Pudsey has been putting smiles on the faces of lots of little ones when they've spotted him in our stores – our Isle of Wight store's community champion Clare Jones shared this photo of him with two-year-old Jordan:

Maryanne Scott, the community champion at our Clydebank store, shared this photo of Pudsey making a surprise appearance at the Golden Friendship Club's drama class:

Here's four-year-old Charlie Howes, who's all smiles with the replacement Pudsey ears our Blyth store's community champion delivered to him in time for his school's Children in Need day. Charlie was heartbroken at losing his until Diane and Pudsey surprised him at his home with a new pair!

Diane said: "Little Charlie was over the moon when Pudsey knocked on his door! It was so magical to see his face light up." Read more here.

Pudsey Bear joined our Langley Mill store's community champion Sharon Allsopp on a visit to Coppice Primary School – helping the school with its drumming challenge for BBC Children in Need:

Here are colleagues at our Leicester store showing their support:

Our Gosforth store's community champion Michelle Castledine says Pudsey has been putting smiles on lots of faces this week:

And at our St Austell store Pudsey's even been taking his turn on an exercise bike as colleagues cycle the distance between all our stores in Cornwall:

Thank you again to everybody who's supported this year's appeal. Find out more about our partnership with BBC Children in Need here.

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